13 Mar 25 Best Smart Casual Men’s Style Influencers
Smart casual is the dress code that confounds most men. Formalwear has rules. Streetwear has its own logic. But smart casual sits in the middle – and getting it right requires a certain instinct that’s difficult to teach in the abstract.
The best way to learn it is to watch the men who’ve already figured it out.
We’ve pulled together 25 of the best smart casual men’s style influencers currently active – from quiet luxury devotees to bold colour experimenters – each one offering a distinct take on how to dress well without trying too hard. For each, we’ve identified the key elements of their approach and matched their looks to pieces you can shop directly.
Whether you’re building a smart casual wardrobe from scratch or looking to sharpen what you already own, these are the accounts worth following.
1. Eirik
We love Eirik’s no-fuss smart-casual style. It’s sophisticated, yet beautiful in its simplicity.
One of our favourite outfits from his feed is the Black+White+Overshirt combo. It’s a great formula which is easy to re-create and will always achieve the desired effect.
Also notice, how he colour-matches the shoes either with elements on his overshirt or with his sunglasses.
Key elements in his looks:
– Black & White base
– Great selection of overshirts
– Colour-matching shoes to a detail of the outfit
RECREATE THE LOOK
LES DEUX Jared Twill Dark Sand Overshirt
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2. Efe Efeturi
If you like your looks to stand out with a pop of colour, you’ll find plenty of inspiration on Efe Efeturi’s Instagram account!
We love how he manages to strike the balance between sophistication and playfulness whilst letting his personality shine through his outfits.
Notice how he uses colour in his outfits: in the 1st look he combines only rich and saturated colours, whilst choosing light/muted colours in the 2nd one.
Key elements in his looks:
– Expert colour coordination
– Clever use of hats to give the outfits more character
– Combining textures and layers (e.g. corduroy and tweed)
RECREATE THE LOOK
3. MAGNO SCAVO
There is a reason Magno has created a powerful personal brand with over 3.7 million followers – his outfits always exude confidence and sophistication.
We picked these 2 monochrome looks from his feed to show you that elegant smart styling doesn’t have to be complicated.
Just pick a trouser + polo shirt + a pair of loafers in the same colour and you’re good to go!
Key elements in his looks:
– Sophistication in minimalism
– He rarely uses patterned fabrics
– Monochromatic looks are his go-to uniform
RECREATE THE LOOK
4. Hajune Park / 박하준
The South Korean menswear influencer Hajun Park proves that pairing your jeans with more formal pieces like jacket or shirt can create a smart look with a casual edge.
We also love his clever use of accessories like belts, ties or even knitwear as way of creating a unique spin to his looks.
Key elements in his looks:
– Subtle details and a relaxed aesthetics
– Clean and polished look
– Jeans + Formalwear
RECREATE THE LOOK
5. Miguel Angel
Miguel is a web designer based in the Canary Islands, who has successfully transitioned his web design skills into an impeccable style.
His outfits range from dapper to relaxed and everything in between. We particularly like his monochrome outfits, masterfully mixing shades and textures.
Key elements in his looks:
– Earthy tones
– Subtle use of patterns/absence of patterns
– Great combination of textures and fabrics
RECREATE THE LOOK
LES DEUX Jared Twill Dark Sand Overshirt
6. RICHY SKR
Richy is a photographer & videographer from Germany who is a passionate sartorialist, although we are also big fans of his more casual looks. He wears a predominantly muted palette with combinations of brown, beige, grey and navy.
Key elements in his looks:
– Cable knit jumpers (jumpers with texture)
– Neckscarves and other accessories
– Regular leg jeans / trousers
– Loafers
RECREATE THE LOOK
7. Johnjacar
John is a menswear influencer and photographer based in Spain.
We love how he combines accessories like beanies or bags with formalwear pieces to create unique looks with plenty of character.
Key elements in his looks:
– Mixing casual pieces with formal
– Accessorises with beanies, baker boy caps and bags
– Combines “formal” gentlemen scarf with more casual looks
RECREATE THE LOOK
8. Fali Romero
As a self-proclaimed sport addict, Fali’s style feels sophisticated and yet relaxed. He often combines t-shirts with formal jackets and even when he chooses a shirt, he often opts for the relaxed unbuttoned look.
Key elements in his looks:
– Combining t-shirts or turtlenecks with suit pieces
– Monochromatic base layer (e.g. black trousers & shirt) with an accent colour overshirt
– Relaxed, unbuttoned shirt styling
9. Manu
You’ll often see Manu in relaxed baggy jumpers or slightly oversized jackets. He often chooses a muted colour palette with earthy tones and lots of balance out a formal look with a casual accessory, like a beanie.
Key elements in his looks:
– Clean minimalistic shapes
– Timeless pieces in neutral tones
– Casual accessories with formal jackets
RECREATE THE LOOK
10. Philip Conradsson
Philip is a fashion consultant and writer who has perfected the art of casual sophistication to a tee. He often opts for oversized double-breasted jackets or loose linen shirts in solid colours.
Key elements in his looks:
– Muted colour palette
– Oversized outerwear
– Double-breasted jackets
11. FALCO BOUTIQUE
Falco stays true to his extravagant Italian heritage by opting for bold, attention grabbing colours (which are always perfectly balanced) and lots of expert layering.
Key elements in his looks:
– Bold colour palette
– Layering (often with a cardigan)
– Neck scarves and other accessories
12. Julian Piket
As a New York based fashion influencer, Julian knows a thing or two about timeless elegance. His styling is sleek and sophisticated, with a strong sense of pizzaz.
Key elements in his looks:
– Toned-down colour palette
– Elegance and effortless sophistication
– Layering with V-neck and Half-zip jumpers
13. Hunter Vought
Hunter describes his dress style “timeless” and we couldn’t agree more! The perfectly tailored clothes in a subtle earthy palette is elevated by a touch of vintage appeal. Truly timeless indeed!
Key elements in his looks:
– earthy tones/ complementary colours
– tailored clothes
– clever layering (especially with sweaters)
14. Andreas Weinås
You will mostly find Andreas dressed in elegant sartorial looks. Needless to say, he maintains the same elegance in his casual outfits.
Key elements in his looks:
– loosely tucked in shirts / sweaters
– loafers & pleated white trousers
– earthy palette
15. Chayanne Muñoz
The Miami based menswear influencer exudes chill vibes with a smart edge.
He is not afraid to incorporate bold accent colours, whilst turning smart-casual wear on its head (literally) by pairing smart trousers with more casual tops.
Key elements in his looks:
– Accent colours
– Formal trouser + casual top
– affinity for V-necks & Hawaiian shirt collars
16. Sul
Sul is a UK-based property investor, who clearly also knows how to invest in the right garments!
His style is elegant, yet has a casual and relaxed feel.
Key elements in his looks:
– Urban style inspired elements with a touch of sophistication
– Untucked t-shirts / shirts
– Layering with hoodies
17. Carl Cunard
We may be lured to Carl’s Instagram profile by his adorable chowchow Carter, but we stay for the style!
Carl often opts for tailored, slim-fit pieces and is not afraid to use bold colours in his looks. And can we just add that matching your outfits with your pet is the best idea ever!?
Key elements in his looks:
Interesting way of showcasing his style by matching outfits with his dog.
Key elements in his looks:
– Tailored & slim fit pieces
– Often opts for beige or even white chinos
– Great colour coordination
18. NIKLAS RUETH
Niklas is a German influencers with a Mediterranean flair. He often chooses loose fitting shirts and trousers, which gives his style a laid back feel.
Key elements in his looks:
– Loosely fitted trousers & shirts (“old money” aesthetics)
– Layering with sweaters
– Affinity for overshirts and leather jackets
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19. ARND
Austria-based Arnd has an affinity for big statement pieces, which make his outfits fashion runway worthy!
Whether it’s big overcoats, oversized scarves or majestic leather jackets, we promise you’ll get a lot of inspiration from his immaculate fashion account.
Key elements in his looks:
– Versatile oversized pieces (especially coats!)
– Earthy/muted tones
– Timeless chic layering
20. DONJAY CHIRHA
If there was one word to describe Donjay’s style it’s “flamboyant”. If you want to be the talk of the party, you should check out his account for some outfit inspiration.
Key elements in his looks:
– Bold colours & patterns
– Tight fitting pieces
– Accessories like hats, caps and bags
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21. Ben Brewster
Founder of the digital lifestyle magazine The Cuff, the New York based influencer Ben knows how to create simple and yet sophisticated casual looks. His trademark style include clean lines, oversized outerwear and tailored pieces.
Key elements in his looks:
– Oversized outerwear
– Tailored trousers
– Monochromatic styling
22. Carl Thompson
Carl is not only a lifestyle influencer, but also the founder of 2 fashion brands. (Technically one of them is a jewellery brand). His style is a mixture of formalwear paired with casual pieces and an occasional statement, like a wide-rimmed panama hat.
Key elements in his looks:
– Earthy tones
– Monochromatic looks
– Sophisticated minimalist/quiet elegance
23. Mohamed Ahmed
What thing we can say about the French fashion influencer Mohamed is that his outfits are anything but boring! His clever use of accessories and the mixture of formalwear with playful often bold statement pieces will make you want to scroll his feed for hours.
Key elements in his looks:
– Clever use of accessories
– Monochromatic looks
– Affinity for bold colours and unique statement pieces
24. DANIEL SIMMONS
Daniel’s baggy urban style exudes cool vibes! He manages to keep his outfits sophisticated by opting for earthy colours and clean lines, whilst giving them the street edge with oversized statement pieces.
Key elements in his looks:
– Clean and minimal base
– Relaxed fit
– Urban/modern approach to fashion
25. Charlie Irons
Based in Cotswods, Charlie’s outfits are the epitomy of English countryside style – practical and yet incredibly sophisticated.
Key elements in his looks:
– Earthy tones
– Practical pieces like field jackets and wellies
– Affinity for gilets and overshirts
What These 25 Influencers Teach Us About Smart Casual
Looking across all 25 accounts, a few clear principles emerge – the things that separate men who dress well from men who simply dress.
Neutral foundations win every time
The overwhelming majority of these influencers build their looks around navy, grey, camel, white and black. Bold colour appears, but almost always as a single accent against a muted base. If you’re unsure where to start, invest in these five colours first.
Fit matters more than brand
Across every style here – from Magno’s monochromatic minimalism to Falco’s layered Italian extravagance – the clothes fit properly. Not tight, not shapeless. A well-cut £120 chino will always outperform a poorly fitted £400 one.
One statement piece is enough
Whether it’s an overshirt, a stand-out jacket, or a considered accessory, the best-dressed men in this list make one deliberate choice per outfit and let everything else support it. The temptation to add more is usually what goes wrong.
Smart casual is about considered contrast
Jeans with a tailored jacket. A turtleneck with formal trousers. Trainers with a blazer. The formula that works is almost always one formal piece and one casual piece — the tension between them is where smart casual lives.
Building Your Own Smart Casual Wardrobe
If the accounts above have given you a direction, the next step is building the foundation pieces that make these looks possible. At menswearonline.co.uk, we stock the brands that appear most frequently across these influencers’ feeds – BOSS, Ralph Lauren, Meyer, Eton, Paul Smith, and more.
Start with a versatile smart casual wardrobe – a neutral chino, a quality polo, a well-cut overshirt, and a pair of loafers – and the looks above become significantly easier to pull off.
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Currently studying Business Management and Marketing. Love spending my time at the cafes, trying out new drinks while reading a book.
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