Photography, Branding & Creativity: A Conversation with Izack Morales

Even if people don’t always understand my style, they notice it, and that confidence has transformed the dynamics with my clients.

I first met Izack over a decade ago when he was a budding photographer trying to carve out a name for himself in London’s highly competitive fashion scene.

Over the past years, I’ve had the privilege of watching his career flourish – securing commissions from some of the world’s biggest fashion magazines like Elle and L’Officiel, as well as working with celebrities like Joey King and Diego Calva.

Before his move to New York, I recall a conversation we had about his career ambitions. At the time, he had just signed with a new talent agent who suggested that evolving his personal style could be key to him breaking into the big leagues.

There’s no doubt that Izack is an exceptionally talented photographer, and his work speaks for itself. But seeing how his dramatic style evolution coincided with his professional success made me curious to hear about Izack’s perspective.

1. Can you tell us a little bit about yourself?

My name is Izack Morales. I was born and raised in Mexico, and I’m a fashion photographer. I started my career in 2010 when I moved to London. Currently, I live between New York City and Mexico City.

Izack Morales photos for blog post 1

2. What initially drew you to photography, and how did your career start?

I studied media and art in Mexico, which led me to specialise in cinematography. I pursued cinematography for 4 years. Growing up in such a colourful, beautiful, yet bizarre and random country, I was always drawn to visuals. 

However, it wasn’t until I moved to London that I fully connected with and transitioned to photography, eventually focusing on fashion.

Izack Morales photos for blog post 2
Izack Morales photos for blog post

3. Who are your biggest influences in photography and fashion, and how have they shaped your work?

Before I realised I wanted to become a fashion photographer, a friend took me to Tim Walker’s exhibition at Somerset House. That experience changed everything for me. It made me realise I could create my own ideas within the fashion world. The fantasy conveyed through his images gave me the inspiration I needed to explore and expand in that direction.

4. How do you approach storytelling in your shoots, and what role does narrative play in your work?

I find inspiration everywhere – through things I see, experiences I have, or stories I’m told. Storytelling is everything to me. Regardless of the project, I need to tell myself the story behind it to make sense of why I’m doing it, even if I’m the only person who fully understands the narrative in the final images.

For instance, I once created a photoshoot inspired by the story of Icarus, imagining what happens after he falls. It’s a perfect example of how my storytelling often begins. I also love creating my own props to bring these ideas to life.

Izack Morales Photos 3
Izack Morales Photos 2 1

5. What has been your most exciting or memorable project to date?

It’s extremely difficult to pick just one. I’ve been doing this for 14 years, and with every project, I give my all, making each one special in its own way.

Currently, I’m working on a project called Dandelion, which involves taking portraits of Latin American women with a fashion twist. It’s the one on my mind right now because it feels so inspiring.

Dandelion project by Izack Morales 2
Dandelion project by Izack Morales

6. How would you describe your personal style, both in photography and fashion?

In photography, I like my work to feel natural, never overdone – sometimes romantic, but always strong.

Izack Morales Uptown Suite French Magazine

7. Has your style or artistic direction evolved significantly over time?

Absolutely. The more I learn, the simpler my approach becomes. I now base everything on the subject rather than relying too heavily on equipment or technicalities.

8. How has your personal sense of style influenced your photography work and career choices?

I grew up in a working-class family and used to think fashion was only for people with money. That changed in 2010 when a friend told me that good style doesn’t require wealth. 

This shift in perspective influenced how I dress and my appreciation for fashion. I now focus on strong pieces rather than big brands.

Izack Morales style transition

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9. Do you think your own fashion preferences affect how you connect with clients and models?

Totally. When you discover and embrace your authentic self, it changes how people perceive and interact with you. Even if people don’t always understand my style, they notice it, and that confidence has transformed the dynamics with my clients.

They come to me not just for my photography but because I have a unique perspective and presence. On set, people know I’m the photographer without me having to say it.

10. Are there any specific colours, themes, or aesthetics that you’re consistently drawn to?

I’m drawn to oversized silhouettes and pieces inspired by Japanese fashion. I love unique, handcrafted items, often modified from their original shapes.

In terms of colour, I wear a lot of shades of brown, olive green, other greens, and off-white. You’ll often see me wearing a hat – I own nearly 25 of them and absolutely love them.

Izack Morales photos for blog post 7
Izack Morales photos for blog post 6

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11. How do you keep your work fresh and stay inspired, especially in such a competitive industry?

I try not to get caught up in the competition or compare myself to others. I experiment with new ideas and ensure I shoot at least one personal project each month that isn’t client-driven.

Whenever I feel uninspired, I travel – either within my country or abroad – to experience new things and meet people in completely different industries. Staying curious and focusing on my own journey keeps my creativity alive.

Isak Morale Blog Post 2

12. Are there any projects you haven’t explored yet but would like to?

Definitely. While I don’t always know what they are yet, I’m open to anything that resonates with me. I’d love to get more involved in socially impactful projects, using my photography to amplify other people’s stories.

13. If you could give one piece of advice to your younger self, just starting out in photography, what would it be?

I would tell him to prioritise his health – our bodies need to carry us through the long haul.

I’d also advise him not to stop shooting with analogue film.

That said, I’m proud of my younger self. He did everything within his power to get us to where we are now. Even if I gave him advice, I’d probably ignore it, because sacrifices are often necessary to achieve our goals.

If you’d like to check out more of Izack’s inspiring photography projects, you can find them on izackmorales.com or via @izackmr

Tatjana headshot photo smiling copy

Fashion enthusiast, marketing aficionado, and indepenedent film maker. With an eye for style, a strategic mindset, and a passion for storytelling, I often turn to fashion in lookout for inspiration, as well as a creative outlet.

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