30 Jun MoEa: Sustainable Vegan Sneakers Made from Fruits and Plants
We’re excited to welcome a new brand to Menswear Online. Say hello to MoEa – the eco-friendly trailblazer revolutionizing the sustainable fashion industry with its commitment to bio-materials and ethical production. As a brand-new addition to our collection, we couldn’t be more thrilled to showcase the innovative and planet-friendly sneakers from MoEa.
With a mission to contribute to a sustainable fashion industry, MoEa sets itself apart by producing sneakers that prioritize low environmental impact without compromising style and comfort. It’s no wonder they have become a beacon of hope for conscious consumers seeking stylish and eco-conscious footwear.
Global shoe waste:
the environmental impact of footwear
The footwear sector is one of the world’s largest sectors. Approximately 24 billion pairs of shoes are produced every year globally (almost 66 million pairs a day). Quarter of that are trainers.
Here are some eye-opening facts about shoe waste:
– People in the UK own 13 pairs of shoes on average.
– 22 billion pairs of shoes go to waste annually.
– Only around 5% of shoes get recycled.
– The most common ways to dispose of shoes are to throw them in landfills and incinerate them.
– On average, it takes 30–40 years for just one pair to decompose.
– The shock-absorbent soles in trainers can stay in landfills for as long as 1,000 years!
Below you can see how much CO2 is emited by bio-materials used by MoEa compared to animal leather.
Sustainable Materials from Italy, handmade in Portugal
MoEa takes sustainability to the next level by sourcing materials from Italy and crafting their sneakers by hand in Portugal, renowned for its sustainable production expertise.
This ensures that each pair of MoEa sneakers is not only stylish but also built to last, making them a more sustainable choice. By combining the best of both worlds, MoEa creates footwear that is fashionable, eco-conscious, and guaranteed to stand the test of time.
Unisex, Vegan, Fairly Made, and Low Carbon
MoEa sneakers are designed to be inclusive and accessible to all. With a unisex approach, these sneakers cater to diverse fashion preferences. Their universal design allows you to pair them with different outfits, depending on the occasion.
Additionally, the trainers are entirely vegan, free from any animal-derived materials, making them a cruelty-free choice for conscious consumers. MoEa also ensures that their sneakers are fairly made, prioritizing ethical labor practices. Moreover, the brand takes significant strides to reduce carbon emissions, making their sneakers a sustainable choice.
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MOEA Gen1: All-Bio and Customizable
The MOEA Gen1 trainers embody MoEa’s commitment to sustainability. These sneakers are made from all five materials offered by the brand, all carefully chosen for their low environmental impact.
However, MoEa goes a step further by offering customization options on their website, allowing customers to select sneakers made from a single material of their choice. On our website, you can find the Grapes trainers in white.
Let’s explore the materials:
MoEa demonstrates its innovative spirit by utilizing waste grape skins from the wine industry in Italy. By recycling this byproduct and combining it with bio-PU and recycled polyester, they create a leather-like material with a significantly reduced carbon footprint. On average, grape sneakers emit 69% less carbon (3.8kgCO2/m2) compared to traditional animal leather sneakers (60.1kgCO2/m2).
Collaborating with Ananas Anam, an innovative company, MoEa creates a unique material called PineappleSkin. This material is derived from waste pineapple leaf fibers, sourced from collective pineapple farms in the Philippines. The transformation process takes place in Italy, resulting in a sustainable alternative to traditional leather.
Frumat, in close collaboration with Italian juice companies, manufactures AppleSkin, a 100% Italian material. By gathering apple waste from the juice industry and blending it with organic cotton and recycled PU, MoEa produces a durable leather-like material. This initiative not only reduces waste but also contributes to the evolution of a cruelty-free fashion industry.
MoEa sources non-edible European corn, which is imported and transformed in Italy by Viridis®. Corn, known for its versatility, replaces oil-based materials and significantly reduces the environmental impact. This renewable and eco-friendly material showcases MoEa’s dedication to minimizing the reliance on petroleum-based resources.
In collaboration with Mexican partner Desserto, MoEa produces CactusSkin. The process begins at a certified organic cactus farm in Zacatecas, Mexico. Only mature leaves are harvested, allowing the cacti to regrow within 6-8 months. The organic cultivation methods employed during production ensure a minimal ecological footprint, with no irrigation systems or chemicals involved.
Certified and Labeled for Transparency
MoEa understands the importance of transparency in sustainable fashion. All the materials used in their sneakers are certified and labeled accordingly. Their product are PETA-approved, guaranteeing no animals are involved in the development and the production process.
Customers can access and download these certifications from MoEa’s website, ensuring the authenticity and transparency of the brand.
Reducing the Carbon Print
MoEa’s sustainable practices and choice of materials greatly contribute to reducing the carbon footprint. On average, the materials used by MoEa emit 69% less carbon than animal leather.
Additionally, MoEa donates 1% of their turnover to WWF and their Forest Protection program!
MoEa’s sustainable vegan sneakers exemplify the perfect blend of style, comfort, and environmental responsibility. By using innovative materials sourced from Italy and produced in Portugal, MoEa leads the way in creating a fashion industry with reduced environmental impact. With a range of several bio-materials, MoEa showcases the possibilities for creating fashionable sneakers while being mindful of the planet.
Embrace the future of sustainable footwear and make a positive impact with MoEa’s innovative, long-lasting and eco-friendly sneakers.
Driven by a wide range of interests, from the world of art, marketing and to the realm of global affairs. I combine my innate appreciation for elegance and an international outlook in my work.