Eden Park: Score big on style at the Rugby World Cup

Are you ready to delve into timeless style and rugby passion? Eden Park, the iconic French brand, effortlessly combines the two, making it the perfect choice for your next Rugby World Cup outing.

Let’s explore the art of styling outfits for a rugby game with Eden Park Paris, all while delving into the brand’s rich history and its French roots.

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Eden Park: A Glimpse into History


Before we unveil the stylish game-day outfits, let’s rewind the clock and discover the history behind Eden Park. The brand’s journey began in 1987 when Franck Mesnel and Eric Blanc, both Rugby internationals competing for one of the world’s most renowned multi-sports clubs, the Racing Club de France, embarked on the endeavour of establishing a luxury clothing brand.


Harnessing their imaginative and unconventional spirits, they gave birth to a brand whose foundations and creative influences can be traced back to a narrative as remarkable as it is genuine.


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Fueled by their affinity for contradictions and meticulous craftsmanship, Franck Mesnel and Eric Blanc crafted a distinct Eden Park style, with the Rugby jersey, in all its variations, standing as the true emblem of this unique aesthetic. The brand values lie in Passion, Solidarity, Discipline and Respect. 


Today, Eden Park is known for its vintage-inspired designs that blend rugby heritage with modern fashion.

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‘The idea of the Pink Bow Tie was born in the 1987 season some time before we played in the final of the French Championship, during a dinner which as you can imagine was well lubricated and eminently strategic. We urgently needed to find something which symbolized our state of mind, something worthy of this historic day, a unique opportunity which could also be celebrated in our “Number One” attire, in other words a tuxedo. We retained the original attributes of the bow tie, but it seemed more festive for us to die it pink, as a reference to our mascot, the famous Pink Panther, and of the pink underwear we had famously worn in some matches.’

– Franck Mesnel

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Rugby builds emotional, lifelong bonds and creates a sense of belonging to the global rugby family. Eden Park Paris have a passion for their work, for the product they make and for their customers, who are always at the heart of their endeavours and creations.

Eden Park Brand Values


Rugby fosters a sense of togetherness, forging enduring friendships and instilling a shared sense of purpose that transcends personal boundaries. For three decades, Eden Park has been constructed with a central focus on charitable endeavours.


Discipline in rugby encompasses both on-field and off-field aspects, demonstrating respect for the game’s rules. Eden Park’s commitment to meticulous manufacturing processes ensures exceptional product quality through integrated controls, preserving the integrity and durability of all products.



Respect is a core value in rugby, extending to teammates, opponents, officials, and everyone in the sport. Eden Park’s goal is to offer exceptional attention, service, and support to each client, making them feel truly valued and unique.

Now, let’s see how you can incorporate the Eden Park Paris style into your rugby game-day attire.

Vintage Rugby Shirts: A Timeless Classic


Begin your rugby game-day ensemble with an Eden Park vintage rugby shirt. These shirts, inspired by the classic rugby jerseys of yesteryears, boast the perfect blend of nostalgia and modern craftsmanship. Opt for one of their legendary pink or navy rugby shirts to celebrate the sport’s rich heritage.

Rugby World Cup Fever


The Rugby World Cup is the pinnacle of rugby excellence, and what better way to show your support for your favourite team than by wearing an Eden Park outfit? As you cheer for your team, make a statement with an Eden Park polo shirt or rugby jumper, proudly displaying your allegiance.

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Elegance in Layers

Rugby games often bring unpredictable weather, so layering is key. Eden Park offers lightweight sweaters and pullovers that not only keep you cosy but also exude an air of sophistication. These versatile pieces can be worn as an extra layer to wrap up or to be tied around your waist when the sun makes an appearance.

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The French Touch

Embrace the French elegance by adding a stylish blazer to your outfit. When paired with a crisp white shirt and dark jeans, a blazer strikes the perfect balance between sporty and sophisticated.

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Accessories and Final Touches

Don’t forget to accessorise your rugby-inspired ensemble. Think scarves, hats, ties, and belts. These finishing touches add a dash of flair to your look. Consider both comfort and class when it comes to polishing off your outfit.

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Game-day Ready

Don’t miss a match! Here’s the final Rugby World Cup dates (GMT), Stade de France, Saint-Denis:

  • Semi-Final 1, Friday October 20th at 8pm
  • Semi-Final 2, Saturday October 21st at 8pm
  • Bronze Final, Friday October 27th at 8pm
  • Final, Saturday October 28th at 8pm

As you get ready for your next rugby game, remember that Eden Park is not just about clothing; it’s a celebration of rugby’s history and French culture. By wearing Eden Park, you honour the vintage spirit of the sport and make a stylish statement that echoes across the rugby world. So, whether you’re cheering for France or any other team, do it in style with Eden Park!


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Studying a degree in Fashion Marketing with 3 years in the luxury clothing industry. An advocate of all things beauty, self-care and self-love.

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